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High ranking on Google and other such search engines is largely based on the number of sites that links to your page. Because of this factor, the SE conscious web master is eternally engaged in a quest for links. In this post I shall reveal some of the does and don’ts, and perhaps even a few tips and tricks to help you along your quest.

Links exchanges can be extremely productive, but here are some things to consider. Set up a separate page that you will put your reciprocal links, however, do not name this web site links.html or links.htm, refer to it as associates.html. This will make other webmasters more interested in possessing a link on the page, also it seems much more professional to get ‘associates’ as opposed to; ‘random people I chose to exchange links with to gain/keep a high SE ranking’.

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Furthermore, when first getting started on your own pursuit of this, continually be the main one to help make the very first move, by placing a link to someone’s page in anticipation of those reciprocating. You can always get rid of it should they don’t, and it is likely to get them to give a hyperlink to your site. Do not hesitate to approach the ‘Big Boys’, do a search in the search engines for your keyword, and contact the folks that rank highest. As a result perfect sense, but many people simply do not bother contacting the webmasters at the top – thinking they might never accept to exchange links along with them. But bear in mind; they also have to maintain their high position and getting new links is the simplest way to achieve this. Moreover, exchanging links with high ranking sites is much more productive, Google is in the end according to weighted voting.

To make the most of the links to you personally, submit the pages that connect to your website to the major search engines, this may ensure that their ‘votes’ are counted, and when you let people know that you are currently submitting their pages for free, just because they associated with you, then people are far more likely to connect to you in the future. The simplest way to have plenty of links from a high ranking site for your own is thru forums. Becoming very active on popular forums is a terrific way to increase online search engine ranking.

Another great tip is always to submit the pages in the forum that have your link on, to the major search engines. Now people are going to be sitting there reading this and thinking, ‘there is no reason to do that, Google crawls every link over a page and they will eventually get to the connect to your site’. However, EVENTUALLY, is vital word (if you pardon the pun), submitting directly to search engines like google can make the process quicker. Also, there is certainly evidence to claim that pages submitted directly to the major search engines and associated with gdpecb other pages gain higher ranking.

Furthermore, Google fails to penalise for more than submission, so where’s the harm? Always make sure that you exchange links with sites relevant to yours, although not too relevant, the final thing you should do is advertise your competition. As an example, if you manage a web design company, exchange links with website design resource sites, SEOs, graphic designers, however, not other web design companies – unless you have formed a great relationship with this company and work collaboratively on projects or work in different markets.