Building links remains to be the cornerstone on most search engine optimisation efforts. As outlined by Moz’s “2015 Online Search Engine Ranking Factors Study,” links possess the strongest association with higher search rankings of all of the (known) attributes utilized by Google in the core ranking algorithm.
But just about the most common issues for smaller businesses will be the battle to build quality links. Lacking knowledge of current SEO best practices, many small firms still fall for the infamous black hat tactics to obtain links.
Which is a mistake.
You see, search engines like yahoo will continue to break into upon link exchanges, paid anchor placements along with other shady methods to link building.
Therefore, it is recommended to avoid these “old school” methods and concentration on relevant, authoritative links that drive real traffic. Here are six strategies to build such links for your business website in 2016:
1. Partner with niche-specific influencers
Niche-specific influencers have connections with readers that bypass the “industry atmosphere” and form meaningful relationships. You can establish content partnerships with influencers who serve relevant content for your audience.
As an illustration, you will be a consistent reason for their blogs and occasionally link out to your own landing pages. Consumers will probably trust these links over one or two sponsored posts for just two reasons:
They trust the influencer to merely allow contributors who provide value; and
an ordinary contribution from your small business owner/employee is viewed for an honest contribution.
Think about the case of Paul Downs, a contributor on the Ny Times’s You’re the Boss blog (now discontinued). He started a custom furniture business in 1986 and grew it through the years, sharing his expertise with some other small business owners through his column.
He has a link back to his website from The The Big Apple Times. He achieved this link and exposure through his regular contribution towards the blog, which provides advice to small businesses.
2. Leverage local partnerships
If you’re addressing folks a particular geographic area, then forming partnerships with local organizations can be an chance to get backlinks from their websites. If so, you could possibly curently have existing partnerships, so all you need to do is communicate with partner websites for link placement.
Target locally owned franchises and businesses as an alternative to big corporations. You may also replicate the 1st seo company for small business by leading to local blogs. And apart from small business blogs, you could find official community blogs and native news blogs that welcome guest contributions.
Another thing you can do is sponsor local events that meet the needs of smaller businesses. This can get you links through the event’s sponsorship page. This is a good example:
Small enterprises that sponsored this resource fair not just got brand recognition, but also a backlink.
In addition to events, you may sponsor award ceremonies, conferences and charities.
3. Make use of the skyscraper technique
Created by Brian Dean of Backlinko, this method simplifies the web link-building process by not requiring anyone to reinvent the wheel. Instead of developing new content ideas week after week, you can simply take what’s employed by others (including your competitors!) and improve upon it. There are actually three steps towards the skyscraper technique:
Discover top-performing content with your niche. Top-performing content could be determined depending on the variety of times it has been shared on social media or the caliber of links pointing to it. Use a tool like BuzzSumo to search the information which has performed well plus a tool like Open Site Explorer to assess the standard of its backlinks.
Create something better. Probably the top-performing content articles are low on practical examples or case studies. Or perhaps it doesn’t go into as much detail as it may. You are able to deliver more value on a single theme by developing a more in-depth or comprehensive bit of content on the very same topic.
Market your content via outreach. Reach out to relevant websites and influencers via email and social networking. (Hint: Examine websites and influencers which can be already linking towards the content you’re improving upon.) Give them a heads-up in regards to the new piece, and this includes the most recent information and examples.
The skyscraper technique is also considered “content marketing for link builders.” Various reports reveal that this technique helps businesses build organic links and drive traffic to their websites.
4. Hunt for business mentions
Finding business mentions that do not include links on community resource pages, forums and so forth is a convenient and expense-efficient way to build links. Along with making use of the brand name when trying to uncover backlink opportunities, use other relevant keywords that will be on the page as well as your company name to narrow down your quest.
With BrandMentions, the net mentions database, it is possible to discover mentions of your business and relevant keywords within the last one day, last week and last month. Choosing “English” since the preferred language will further narrow down mentions. BrandMentions may be used with Google Alerts to examine new mentions.
After you click on a specific URL, use CTRL F (find function) to locate your brand around the page. You will probably find articles that are dedicated to your business or indirectly mention your business but don’t add a link aimed at your website. Get in touch with the authors of the articles inquire about link insertion.
5. Create a resource page
According to your locality, you can create a local resource page that features useful information for smaller businesses in the area. As an illustration, if you’re a clothing retailer in Washington, DC, you can create a summary of the ideal wholesalers and manufacturers within your city.
Whenever you provide useful information, other businesses (even competitors) will backlink to your resource page. You may partner with local subject matter experts to create information-rich resource pages; the efforts put into these pages will probably pay off once they capture the interest of businesses in the industry.
A resource page can then be cited when engaging in Q&A websites and local business forums. It might even land you interviews and guest appearances (webinars, dexppky49 and so forth), providing opportunities to build links from participated content.
Also, check sites like Help a Reporter Out for extra linking opportunities.
6. Create premium content
If you want to get backlinks from major publications and leading industry blogs, you must create premium content – content that demonstrates thought leadership and isn’t only a complication of tips or lists using their company small business blogs.
Premium content includes:
in-depth blog articles;
co-created guest posts.
While premium content pieces require additional time for completion, they have a higher possibility of being associated with than the usual standard blog post.
Partnering with many other businesses that are not direct competitors can cut costs while giving all partners the chance to attract authority links.
Before your competition gain an advantage over your web site in SERPs, come up with a resolution to jump on the link-building bandwagon. The techniques mentioned previously will allow you to gain links and enjoy better search rankings to your website.