These are all good questions, specially when the inquiring party is paying medical web marketing to market a web site and attract visitors (and ultimately new patients). The trouble? Strategies to simple SEO questions are usually more than a little complicated.
Search engines like google are remarkably sophisticated systems. Note using the word “system.” A lot of people usually imagine search engine listings as some type of computer device that looks at the Internet within a nanosecond and returns a quick reply to an Internet searcher’s query.
That’s hardly the situation. Instead, search engine listings require notably intricate computer software, data centers and networking which costs billions of dollars.
Today, doctors depend increasingly on search engines to assist them to find new patients. Given the growing influence from the Internet on the business of health care, we’re dedicating a series to untangling the complexity of online search.
We’ll stay away from the really geeky stuff but hopefully provide enough of the basic principles for your doctor simply wanting as a better manager. Let’s start with this installment about the first rule of SEO.
Really the only exception for this statement is if you help Google or any other search engine. For the remainder of us, SEO is about information quality.
Search engines like google use software to analyze all 250 million-plus websites on the net, using something called robots or spiders to “crawl” the websites. In a process called indexing, these robots gather, analyze and store anything they find right into a database.
The Google database – stored on over a million computer servers worldwide – is exactly what you, the web searcher, look into whenever you carry out a Google search.
Google, king of Search on the internet
We’ll focus here on yahoo because approximately three of four Internet searchers use that exact search engine. This can be concerning the only computer stuff any medical marketer or doctor may want to learn about Google:
Google crawls more than 20 billion websites on a daily basis, according to Wired magazine.
Google handles approximately 3 billion searches daily.
Google uses an extraordinarily complex, ever-changing algorithm to rank pages for almost any particular Search on the internet term, whether it’s “skin cancer,” “dislocated finger” or “common cold.” The algorithm is perhaps by far the most closely guarded trade secret on the planet.
The Google algorithm assesses greater than 200 “signals” in order to rank a page, says spokesman Matt Cutts. “The secret sauce is in the blending of such signals.”
Google keeps all of its data in an unknown quantity of data centers worldwide, each typically costing just as much as $600 million to construct and contain approximately 50,000 servers. Simply because search engine listings have an incredible number of small databases, each focused on a keyword topic. This will make it easier so they can retrieve dexhpky73 in fractions of a second.
Okay. End of your techy stuff. We merely cite these statistics in hopes of endowing a sense of humble respect for the purpose we consider the greatest human invention ever: the web google search.
Otherwise, the work of improving search-engine rankings is centered on the quality of info on each web page.
Google’s 200-plus signals include factors for example the page’s content, title, any keywords in headlines in the page, proximity of keywords to each other on that page, the page URL (web address) and PageRank, a Google measure of the number of other websites link inward to that particular page.