Astrology is actually a meme, and it’s growing in that blooming, unfurling way that memes do. On social media marketing, astrologers and astrology meme machines amass tens or thousands and thousands of followers, people joke about Mercury retrograde, and categorize “the signs as …” literally anything: cat breeds, Oscar Wilde quotes, Stranger Things characters, types of french fries. In online publications, daily, weekly, and monthly horoscopes, and zodiac-themed articles flourish.
This isn’t the first moment โหราศาสตร์ยูเรเนียน had plus it won’t become the last. The practice has been around in a variety of forms for hundreds of years. More recently, the newest Age movement of the 1960s and ’70s came with a heaping helping in the zodiac. (Some also make reference to the newest Age since the “Age of Aquarius”-the two,000-year period following the Earth has been said to move into the Aquarius sign.)
Within the decades between the New Age boom and now, while astrology certainly didn’t go away-you could still regularly find horoscopes inside the back pages of magazines-it “went to being a little bit more inside the background,” says Chani Nicholas, an astrologer located in L . A .. “Then there’s something that’s happened during the last five-years that’s given it an edginess, a relevance for this particular time and place, which it hasn’t had for any good 35 years. Millennials have taken it and run with it.”
Many people I spoke to for this piece said they had a sense that this stigma mounted on astrology, while it still exists, had receded since the practice has grabbed a foothold in online culture, specifically for young adults.
“Over the last 2 yrs, we’ve really seen a reframing of the latest Age practices, significantly aimed toward a Millennial and young Gen X quotient,” says Lucie Greene, the worldwide director of J. Walter Thompson’s innovation group, which tracks and predicts cultural trends.
Callie Beusman, a senior editor at Broadly, says traffic for the site’s horoscopes “has grown really exponentially.” Stella Bugbee, the president and editor-in-chief in the Cut, says a normal horoscope post on the site got 150 percent increased traffic in 2017 compared to year before.
In some ways, astrology is perfectly designed for the internet age. There’s a small barrier to entry, and nearly endless depths to plumb if you think like falling down a Google research hole. The accessibility of more in-depth information online has given this cultural wave of astrology a certain erudition-more jokes about Saturn returns, fewer “Hey baby, what’s your sign?” pickup lines.
A fast primer: Astrology is not really a science; there’s no evidence that one’s zodiac sign actually correlates to personality. However the system features its own sort of logic. Astrology ascribes meaning for the placement of molzct sun, the moon, and the planets within 12 sections of the sky-indications of the zodiac. You likely know your sun sign, the favourite zodiac sign, even when you’re not an astrology buff. It’s according to where the sun was on the birthday. However the placement in the moon and each one of the other planets during the time and site of your birth adds additional shades towards the picture individuals painted by your “birth chart.”
“The kids nowadays as well as their memes are like the ideal context for astrology.” What โหราศาสตร์ are meant to do is give you information about exactly what the planets are performing today, and in the future, and exactly how all of that affects each sign. “Think of the planets being a cocktail party,” explains Susan Miller, the popular astrologer who founded the Astrology Zone website. “You could have three people talking together, two might be over inside the corner arguing, Venus and Mars may be kissing one another. I need to make sense of those conversations which can be happening monthly for you.”